After a boom to sales over the pandemic, Sea-Doo faced softening interest in the face of economic headwinds. The Hive was tasked with reminding those who love the waves that quality time out on rivers, lakes and oceans are essential to living their best lives. We needed to reiterate the importance of escaping the stresses of the day-to-day by making it a priority to get out on their favourite bodies of water for fun and adventure.
To promote the wide variety of distinct watercraft from Sea-Doo, we delivered ‘Your Ride. Your Reason.’ to invite riders of all experience levels to make the time to explore everything the open water has to offer.
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