At a time when Canadians are feeling it’s harder than ever to attain their goals, we created a new brand platform for Team Canada to show what’s possible through the power of perseverance.
Partnering with Canadian Olympic Committee and CBC/Radio-Canada, we uncovered that every Team Canada Athlete has a personal story of adversity that we don’t see; and through their bravery overcame. We spotlighted these human stories – with the help of Canadian icons Celine Dion and Michael J. Fox – to inspire every Canadian facing adversity in their own lives.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
