Canopy needed our help promoting 11 cannabis-infused beverages, across 5 brands, in one campaign. To get loyal pot smokers to reach for something new, we reminded them why they started smoking to begin with: to experience things differently.
Just Hits Different – we leveraged this popular phrase from internet culture to showcase each beverage’s potency, effects, and flavours. This inspired tokers to enter a whole new world of cannabis.
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