Reebok A.i.9

The hockey-obsessed mad scientists in Reebok Hockey’s R&D department have created yet another revolutionary high-performance stick: the A.i.9.
 
And so, to demonstrate the power that the ultra-lightweight, incredibly flexible, extremely durable A.i.9 adds to a player’s shot, The Hive created a 30 second TV commercial that focuses on the stick at the exact moment when this explosive product benefit comes to life.