Coca Cola Music
There aren’t many brands in the world bigger than the original Coca-Cola. And so when they asked us to create a year-long in-store program that focused on teens to celebrate their 125th birthday, we were like, “cool”.
The Hive developed a program that focused on teenagers’ love for music.
For the first two quarters, we brought two of the world’s biggest brands together to offer a free iTunes song download with the purchase of every 591ml bottle of Coke.
And for Q3, offered teens a once-in-a-lifetime music experience: a trip for four to the Live Nation concert of their choice anywhere in North America.
And then they were all like, "cool."
And we were like, "I know, right?"