Eating chocolate in the dark was an unorthodox way to introduce Clusters, a new bagged chocolate offering from Cadbury. And that’s exactly why we did it. Promoted as “Too ugly to look at, too delicious to resist”, Cadbury Clusters have truly proved to be irresistible. They have been flying off shelves since they arrived in Canada this summer. Far outselling their chocolate covered peanut and raisin siblings, these oddly shaped balls of heaven surprised everyone with their popularity. This 15 second TV commercial was the only support they received for their Canadian launch. Apparently it worked!