A Little Piece of Happy

To help Trident launch their new Strawberry Twist flavour, The Hive staged an innovative sampling initiative that brought Trident’s new “a Little Piece of Happy” campaign to life. We installed fields of pink and green pinwheel flowers in cities across Canada, turning grey urban landscapes into fields of gum flowers. By inviting passers-by to pick their own gum and take it to go, we brought thousands of people a little piece of happiness. Said a 70-year-old woman in Toronto: “It’s my birthday and you’ve made my day.” Which, we will admit, was more than just a little piece of happy for us.